PACKAGING REDESIGN
Built a scalable content system to improve consistency, speed, and performance across social and ecommerce.
Collaborators: Emma Chisholm, Senior Designer
BRINGING CITY BEAUTY INTO NATIONAL RETAIL
Built a scalable content system to improve consistency, speed, and performance across social and ecommerce.
Collaborators: Emma Chisholm, Senior Designer
AREAS OF EXPERTISE
ECOMMERCE
+ CONVERSION
High-converting digital experiences.
Landing Pages
PDPs
CRO
Paid Funnels
Mobile UX
BRAND + CAMPAIGNS
Building cohesive visual systems.
Campaigns
Paid Media
Launch Creative Visuals
Visual Systems
ART DIRECTION + VISUALS
Elevated visual storytelling.
Photoshoots
Product Imagery
Creative Direction
PACKAGING + PRODUCT LAUNCHES
Bringing products to market.
Packaging Systems
Product Launches
Retail
DRIVING RESULTS THROUGH LEADERSHIP
I lead cross-functional teams across design, product, and engineering—bringing clarity to complex workflows while driving measurable business impact.
"Ashley is a great example of a leader for her team — she understands brand direction and communicates it clearly across departments."
DESIGN MANAGER
“Ashley actively looks for ways to improve cross-functional systems and brings structure and clarity to complex workflows.”
DIRECTOR, OPS
"Ashley gives her team real ownership while keeping everyone focused and aligned, creating smooth, clear cross-functional processes."
TECH OPS MANAGER
“Ashley translates creative vision into clear, actionable direction while seamlessly aligning with technical constraints and possibilities.”
SR. WEB DEVELOPER